About the Foundation

Our Mission

The Petrović Foundation is dedicated to preserving cultural heritage while encouraging future collaborations, education, exhibitions and international cultural projects.

Preserving the Past.
Building the Future.

The mission of the Petrović Foundation is to preserve and promote the artistic, cultural and educational legacy of the Petrović family while creating opportunities for future generations of artists, musicians, writers, educators and cultural institutions.

Beyond preserving history, the Foundation aims to encourage collaboration, connect people internationally and develop new cultural initiatives through digital technologies. The Foundation will gradually become an international meeting point where culture, creativity, education and innovation come together.

This is not a traditional foundation website. It is a long-term digital cultural institution created to preserve, present and develop art, music, literature, education and international cultural cooperation through modern technologies.

An International Cultural Platform

The Petrović Foundation is envisioned as a long-term international cultural platform. Its purpose is not only to preserve the Petrović family legacy, but also to connect artists, museums, galleries, universities, companies, foundations and cultural institutions through exhibitions, publications, educational programs, digital archives and international partnerships.

The Foundation should evolve into a living digital institution that grows every year while preserving timeless cultural values. The platform combines heritage and innovation into one digital ecosystem where future generations can discover, experience and contribute to culture.

01

Preservation

Digitising and safeguarding cultural heritage for future generations.

02

Education

Connecting students, scholars and institutions through cultural programs.

03

Collaboration

Building international partnerships across museums, galleries and universities.

04

Innovation

Applying modern technologies to create living digital cultural experiences.

26 June 2026 · 14:00 CET

The official launch has been scheduled on the seventy-sixth birthday of Rodoljub Petrović, exactly thirty years after the publication of the poetry collection Kumova slama nežnosti by Prof. Zorka Petrović, and at the exact hour of Rodoljub Petrović's birth. The Foundation represents continuity between generations.

Concept & Creative Direction

The Petrović Foundation digital platform is currently developed, designed and maintained by ZOE MILANO d.o.o., Belgrade, Serbia. The Foundation website has been designed to support the future legal organisation and long-term development of the Petrović Foundation.

Until the Foundation is formally registered as a legal entity, this website presents it as a family-led cultural initiative and foundation project in development.

Concept & Creative Direction Zorana Petrović Founder, ZOE MILANO d.o.o.
Website Development ZOE MILANO d.o.o. Belgrade, Serbia